Last week I was on a coaching call with the Wealthy Thought Leader mastermind group led by Andrea J. Lee. If you don’t know Andrea (If you’re a coach, have you been living under a rock??), she is the consummate coach, and always seems to have a question or exercise that makes me go “hmmm…” If you’ve worked with me, you have benefited from Andrea’s work as I often pass gems like this one along.
This exercise is about having a clear picture of what the door to your business looks like. If your business is a big beautiful building, what is the door like? The woman Andrea was coaching in our session is a silver-haired wise woman, with an earthy vibe, a potter and lover of nature. We all chimed in with what this wise-woman-business-coach’s door would look like, and by the time we were finished we had a beautiful sense of who Kaya is, as well as what attracts people to her business.
This exercise hit me at just the right time. I’m revising my web site and struggling once again with brand angst. I don’t want to waste time on navel-gazing and certainly don’t want to lose what is working with my brand – but how can I refine it, better define it, and embrace it?
For me, as a part of this exercise, it meant looking at doors. I’ve been collecting photos of beautiful, interesting doors on Pinterest a long time – you can take a look at my board here: “Behind this door, down this path“.
After finding doors that I love and felt were “me”, I talked to a few trusted friends, clients, and my favorite source of wisdom: my mom. I asked them which doors represented my business to them and why. The responses touched my heart. I learned that I do have a brand that my clients recognize, and now I have words and phrases and images to share it with others.
How would you or your trusted confidants describe the entry to your life and your business? Not sure… go look at a few doors.
Here are a few of mine… What kind of door are you?