Every time you make a genuine connection with someone, you create REACH. It doesn’t matter if it is in your personal or professional life – you have established a relationship with some degree of influence. Imagine you are getting ready to launch a new product or service. You know you need help with this project, so you REACH out to a few of your key contacts and enlist their support. The strength of your connection and influence determines the length of your REACH.
Why REACH is so important should be obvious. Marketing has shifted in the last few years. Relationship marketing is one of the strongest trends ever to hit the business world, and it isn’t going away any time soon. People prefer to do business with someone they know, like and trust. When you have REACH, you are that trusted business. Your marketing messages get read and people believe your products are good because you say they are. REACH creates sales with loyal customers.
In other arenas, REACH is just as important. As a leader in your home, church, company or community, you need REACH. Author John Maxwell says that leadership is influence. According to Maxwell, “People buy into the leader before they buy into the vision.”
How do you create REACH? Consider the people who have REACH with you. What are the qualities that attract your loyalty? Integrity, authenticity, consistency, follow through, dependability are probably on your list. Take a look at what you deliver and honestly assess what traits might be limiting your REACH. What you put attention on will grow stronger. Focus on being that man or woman that has REACH.